SF Perfume
Intro
SF Perfume Workshops creates bespoke fragrance in San Francisco: private workshops, corporate sessions and events where each guest blends a scent of their own. The work needed to carry the weight of a luxury experience rather than read as a class you book online. We art-directed the project around raw material instead of product shots - amber oil, dark walnut, olive silk and cream paper, all under a single hard light. A high-contrast serif holds the headline, set large and quiet against near-black, so the imagery does the persuading and the copy stays short. The finished site reads as a fragrance house first and a booking tool second, with one clear next step on every page.
Deliverables:
Website Design
Development
Copywriting
Brand Strategy
Inasa understood that we sell an experience, not a bottle. They steered us away from the obvious product shots toward something that feels like the room our workshops actually happen in - the light, the materials, the quiet. The site finally looks the way the sessions feel.
Tiffany
SF Perfume Workshops